Understanding Searcher’s Intent

Internet search engines use algorithms to generate search results based on a variety of keywords. It also has the ability to search based on user intent. It can intuit your interest and needs and provide search answers on more than just matched keywords. For example, typing cheap chiropractor will result in practices that are affordable, inexpensive, reasonable and other versions of the word.

Since Google also knows the location of the searcher, there’s no need for you to list your location all over your page, and any specific term will be matched with a variety of algorithm synonym searches. This suggests that blogging is a good idea for your office as it will offer more options for the algorithm to narrow a search directly to your page. It’s also a reason SEO is so important in setting up your web presence.

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Understanding Searcher’s Intent