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Black Hat SEO is Dead

Black Hat SEO is Dead

Black-hat SEO is a form of search engine optimization that utilizes short cuts in targeting higher ranking Google search results. Originally it attempted to overload keyword phrases but Google changed their algorithms. Then SEO professionals inserted links in high volume to improve rankings and Google again rewrote their code to compensate. Later black hat marketers tried uploading excess content in an attempt to fool the searches but Google was able to differentiate non human or nonsensical content.

Bottom line: back hatting maneuvers are no longer effective. Instead the only way to obtain high rankings is to provide quality content filled with appropriate keywords for your target audience. Useful information is key and following the rules works, if you utilize professional marketing strategy for your sites.

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Black Hat SEO is Dead

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