Want to Showcase Your Chiropractic Services on Facebook?
The Services section on Facebook allows professional service businesses, like chiropractors, to create a Services tab to highlight their offerings.
In this article, you’ll discover how to use the Services section of your Facebook page.
Check if Your Facebook page has the services tab added yet.
These Facebook pages are mostly local business pages. If you are not seeing the services tab, make sure you have set up your page as a Local Business Page. If you have and if you don’t see it, don’t worry, Facebook is rolling out the new feature over time. Just keep checking back frequently to see if it has been added to your page.
You can check your page’s left sidebar. If your page category falls into Company & Organization or Local Business, your About box will change from the short description and website link box to the local business information and website link box.
Now, let’s look at the steps to add services to the Services section of your Facebook page.
#1: Click on the Services Tab
This will take you to a basic version of your Services tab where you can add your services. Visitors will see the local business address, website, and phone number listed on your Facebook page on this tab, as well as each of your services.
#2: Add a Service
To add a service, click the blue Add a Service button. This will allow you to enter a name, price, description, and photo for your service.
It’s important to note that currently there’s no way to rearrange your services. They’re ordered by how you enter them. Hence, the first service you enter will be at the bottom of the list, and the last service you enter will be at the top of the list. The last three services you enter will be the ones featured on your Facebook page’s timeline. These are things to consider when adding your services.
You can add photos from your Facebook page or upload them from your computer.
When finished, each service entry will look like this. You can edit or delete your service by clicking on the drop-down next to its name.
Services stack as you add them.
#3: Publish Your Services Tab
Note: Until you click on the Published indicator in the left sidebar, the Services tab will be visible only to you and to other page managers.
Once you’ve published your Services tab, your visitors will see your top three services above your page posts.
The downside of the Services tab itself is that unlike the Facebook page Shop section, people can’t purchase a service from this tab. You can’t add links to the service items themselves.
Therefore, the only call to action from this view is the button on your cover photo and the information in the left sidebar, which should include your website and phone number. You could include your phone number and email address in the description of each of your services, but with the 200-character description limit, it will take away from the service description itself.
#4: Use the Pricing Field as an Alternative Call to Action
In many cases, Chiropractors like to get their potential patients on the phone or at an in-person meeting to talk about their services. If that’s the case with your business, an alternative to actually listing your service prices would be to use the pricing field as an alternative call to action.
Unlike the Shop section for Facebook pages, there are not many specific terms related to how you can use your Services tab beyond those listed in the general Facebook Pages Terms. This could change in the future, but for now, you can experiment with different calls to action within your service listings themselves to see which ones result in more business from your Facebook page.
This will allow you to flesh out the details to make your service even more appealing. Even service providers with multiple services could look at it as a way to detail their services in a more appealing way.
The Services tab for Facebook pages is a great way to feature your cllinic offerings for potential patients on your main timeline and its own tab. With the right copy and utilization of fields for each service item, you should be able to boost the number of leads you generate from your Facebook page for your business.
What do you think? Do you have access to the Services tab on your Facebook page? Have you noticed an increase in inquiries since publishing it? If so, let us know in the comments!
Information in this post was provided by: http://www.socialmediaexaminer.com/
Checking out the facebook comments section on the new chiropracticmarketing site!