Top 5 Chiropractic Marketing Ideas to Implement in 2024

It’s easy to get overwhelmed by the amount of information online on how you can market your chiropractic practice. 

Just a simple Google search for “Chiropractic Marketing Ideas” can you lead you down a rabbit hole, bringing you a bunch of results from other chiropractic marketing agencies telling you to do stuff that you’re not quite sure how to actually do.

For example, if I write in this article, “invest in Google Ads,” then now you’re basically required to learn a complicated platform, shifting your attention from what you do best—providing high-quality care to your patients. 

Great tip in theory, but execution is key.

Advertising platforms like Facebook and Google Ads for chiropractors are great, but we want to make sure in this article we’re giving you simple, low-cost chiropractic marketing ideas that you can do today to grow your practice.

No bs.

No fluff.

Just pure value.

Let’s get into it.

1. Research The Market To Find Opportunities & Gaps

One of the easiest, most rewarding things you can do to make your chiropractic practice stand out is to spend a couple of hours researching the market. 

Grab a piece of paper or open up a Google Doc, and just start exploring.

Look up “Chiropractors Near Me” or “Chiropractic Practices Near Me” on Google. 

As you identify your competitors, write their names down, and dig deeper. 

Click on your competitors links. Poke around their website. Analyze their service pages. Look at what their new patient special is priced at and what it includes. 

Once you’re done looking at your competitor’s website, take a look at their Google My Business pages, and read their recent patient reviews. Read the 5-star, 3-star, and 1-star reviews. 

Now ask yourself these kind of questions about your competitors and take notes:

• What are they promoting?
• What are their top services?
• Do I offer any of those?
• Is there a service they aren’t promoting that I can?
• What do their patients say about them?
• Is there anything they’re complaining about that I can highlight in my website, like not offering weekend or evening appointments?
• Do they use a lot of stock photography?
• Do they have any patient testimonials on their site?
• Are they effectively using social media, e.g., do they post engaging content?

Once you’re done with Google, go on social media and check out the hashtag #chiropractor.

Start jotting down the names of chiropractic influencers who have both a high follower count and a high amount of engagement (comments, likes, reshares).  

What are the chiropractic influencers like @OcChiropractor posting on Instagram and TikTok? 

Take note of your findings.

This simple exercise will give you a bunch of things that you and your team can implement immediately to fill gaps in the marketplace, ultimately helping your practice stand out. 

2. Keep It Real: Update Your Chiropractic Website With Easy-to-Understand Language & Custom Photos

A massive problem we have with most chiropractic practices we onboard is the amount of stock photography they use. 

We hate stock photos.

It’s gotten to the point that moving forward, our agency has a no stock photography rule, meaning that in 2024 and beyond, we will not implement your marketing plan unless you have custom photos of yourself, your staff, and your practice. 

Why are we so bullish on this? Because people buy from people. And in a service-based business in healthcare, people want to see the people and place that will be treating them. Period.

We hate stock photography so much that if you contact us at team@chiropracticmarketing.com, even if you never work with us, we will send you a list of shots we recommend our clients to take when we coordinate photoshoots for them free of charge.

A second big problem we have is that many practices aren’t immediately clear about what their services do and what pain they’re alleviating.

So this two fold tip is simple:

1. Hire a photographer and take good photos of your practice and staff
2. Go through your website and clarify your language.

On the second point, ask a friend to go to your website and take note of anything that isn’t immediately clear. Do they know what problem your new machine, service, or technique is solving for? If not, they should write this down.

Here’s a real-world example: Go to our home page.

The first thing you read is “Get New Patients & Grow Your Chiropractic Practice” with the sub-header “work with top chiropractic marketing experts that will grow your practice while delivering world-class customer service.”

Despite the fact that we offer websites for chiropractors or search engine optimization for chiropractic practices, at the end of the day, our clients want new patients, and they want to grow their practices.   

So what do your patients want? 

What makes your practice different?

What conditions do you treat?

What common ailments do they have that your services alleviate?

The difference between clarity and ambiguity is the difference between a potential patient calling your practice and that same patient looking for another chiropractor. 

3. Focus On One Social Media Platform At A Time

Another common problem we see from most chiropractors starting their social media journey is paralysis by analysis due to the amount of platforms available nowadays.

Should you market on TikTok?

How about Instagram?

What about YouTube Shorts?

Is Facebook still good?

And then most marketing companies’ responses are: “You should do them all!”

Wrong.

There’s a quote I often think about by author Tim Ferris, “The decent method you follow is better than the perfect method you quit.”

Even though theoretically, posting on every social media platform would be great, the likelihood of you sticking to it over a year is low unless you have a system in place and have developed the consistency muscle of posting on multiple platforms.

Our advice at ChiropracticMarketing.com is to focus on one social media platform for 6-12 months that can give you high amount of reach such as Instagram Reels, TikTok, or YouTube shorts. Study that platform and your competitors (like we advised in idea #1) like a maniac and keep optimizing your content.

After focusing on this one platform, then branch off to another by cross posting what you posted on the previous platform (e.g., posting a TikTok video to Instagram or vice-versa). 

Consider spending some time brainstorming some social media content you can create. 

You can go to ChatGPT and ask it, “what are chiropractic office social media ideas” or “give me ideas for effective chiropractic social media management” and it will spit out a bunch of things you can do.

Once you have your ideas, put them into a social media calendar. Here’s a free one from Hubspot: link

Once you have your ideas and social media calendar ready, decide on a cadence on when you want to post such as every other Tuesday at 10 AM, and get to work!

‍Quick tip: Even though you’re focusing on one social media platform, make sure you secure all of your social media usernames as soon as possible. The last thing you want is to find out that a random person took your chiropractic practice’s social media username. 

4. Get More Google My Business Reviews & Video Testimonials From Your Patients

The beauty of patient reviews is that your patients end up being your online salespeople—they’ll sell your practice without you having to sell anything. 

Not only that, if you think about the typical patient journey, more often then not they will probably do some research on you before calling your practice or filling out your form submission.

For example, a typical patient journey may look something like this:

• Patient goes on their phone
• Patients searches “chiropractor near me” or “back pain relief”
• Patients sees one of our optimized chiropractic Google Ads
• Patient clicks on the ad and ends up on a landing page or website we’ve built
• Patient clicks around for more information
• Patient either clicks-to-call your practice, submits a form, or opens a new browser, searching your practice name on Google, where your Google My Business page will show up
• If the patient has done the latter, they’ll read your practices reviews. 
• That patient will then go back to the website or landing page we’ve built and contact your practice

This why it’s so important to ensure you’re getting reviews from every single current patient that leaves your practice. 

Because more often then not, you’re potential patients will leave your site to do a bit more research, which is when you want your online salespeople, your reviews, to do the extra selling for you.

Now getting more Google My Business reviews for your chiropractic practices requires you as the practice owner to make it a priority. You need to set a target for the staff and ensure you hold your front desk accountable to ask every patient for a review before they leave your practice. The likelihood of your patients leaving you reviews once they leave your practice super low.

Now how do you get more Google My Business reviews for your chiropractic practice? 

Very simple.

QR Code at the front desk and ask, with a pitch like “We hope you enjoyed you’re visit today. We’re a small practice that is trying to get the word out there, so would you be open to leaving us a quick review? It should take you no more than 2 minutes and it would mean the world to us.”

Don’t overcomplicate this. 

We know there’s a bunch of software that claims to boost your reviews by sending automated messages to patients when they leave your practice or after a certain time period has past.

That’s great, but the point of this article is to give you simple, free ways you can boost your chiropractic marketing in 2024.

If you need help creating a slick QR code you can frame and  put by your front desk, send us an email at team@chiropracticmarketing.com , and we’d be happy to help. 

Now the second piece of advice we have for you is to get video testimonials from your patients. 

This is a little more involved, but it makes a world of difference. Because we can use these videos on your website or landing page, and there’s nothing better than seeing an actual patient on camera saying great things about your practice.

We recommend reaching out to three of your best patients and asking if they’d be comfortable coming in to give you a video testimonial. If you want to make it look really good, consider hiring a videographer. But if you want a quick and easy way to do it, a phone with a lavelier microphone should do the trick. Just go on Amazon and type “lavalier mic for phone” and you’ll get a bunch of options.

Make sure to read the reviews 😉

If you need help with this, shoot us an email and we can give you some cheap ways to get this done. 

Send Marketing Emails And Texts to Past Patients

Another simple way to market your practice is to reactivate your patient base by sending them insightful emails. 

We consider insightful emails as emails that teach patients something new.

So if you haven’t seen these patients in 4 months or even 2 years, it would be a good time to send these patients an insightful email reminding them of the benefits of regularly seeing a chiropractor for ongoing treatment for pain relief. Make sure you include a stat or study to strengthen your message.

If you can segment your patients by treatment or purpose of visit, meaning those that came in for spinal corrective care or car accident care, then you can craft a hyper-targeted message and include a link to research that shows how a study published in the Journal of the American Medical Association found that three in four people who saw a chiropractor described chiropractic care as very effective for their neck or back pain.

If you want to put a cherry on top, add details on new techniques you’ve implemented in your practice, and maybe a throw in a video testimonial or two from real patients talking about how great your chiropractic practice is.

With a good subject line and a solid call to action, you increase the chances that patients call and book an appointment. 

If you need help implementing any of the ideas we’ve talked about, shoot us an email at team@chiropracticmarketing.com, and we’d be happy to chat through these ideas with you and send you a shot list for your photoshoot and a QR Code you can frame and put by your front desk.

We truly love what we do, and we enjoy finding simple, creative ways to help chiropractic practices grow by effectively by marketing their practice.